An accomplished Advertising & Marketing professional with experience in diverse categories encompassing strategic planning, integrated advertising, creative planning & development, media planning & buying, digital marketing, sales promotion, market research analysis, client relationship management and P&L responsibilities. He has traveled through success stories of many national and international brands demonstrating unique solution offered to each one of them. Sanjay carries behind him a rich experience of 23 years working with some of the leading publishers in the country today.
Sanjay is a known DIGITAL Marketing Trainer in the country. He is also associated with ‘Bhartatiya Vidya Bhavan, New Delhi’ imparting Digital Marketing training to their students. His excellence in this field has benefited a number of students successfully working in the Digital Industry today.
He has been credited for giving the many firsts to the country like:
Indiaretailing.com – The brain child of Sanjay, it is India’s first and most comprehensive retail industry information portal.
CIOL.com (Cyber India on Line) – India’s most exhaustive and trusted B2B Information Technology Portal.
Bhaskar.com: The Hindi news portal was struggling with lack of recognition and readership. A loss making venture by DB Corp Limited, the publisher of Dainik Bhaskar Newspaper. Sanjay with a strong conviction that ultimately it’s the vernacular that will rule the news world took up this challenge. He joined the Digital group as its Head and sailed the website writing many a success stories. Today, Bhaskar.com is India’s largest new website with more than 330 million readers/Page views per month. Sanjay experimented and the news website industry for the first time saw field reporters reporting real time.
Sanjay has been a chosen speaker for Foreign Delegate Presentations, to attract IT investment in India. Sanjay has also been credited for managing executing as well as conceptualizing some of the most known events:
Bangalore IT.com – Worlds 4th largest IT event after CEBIT Sydney.
National e-Governance Summit – A Ministry of Information Technology event.
E-revolution – strong> An event conceptualized by Sanjay to ensure healthy IT traffic in Haryana & Punjab to enable IT investment in this region.
E-crime – Brain Child of Sanjay, this event was a bold platform to discuss the difference in understanding by Judiciary, Police & a Web Owner. It revolved around the DPS MMS case posted on baazee.com (now EBay India). The panel for this hot discussion saw through Anish Bajaj (MD baazee.com), Pawan Duggal (India’s No. 1 Cyber-crime lawyer) & Tajendra Luthra (Then Joint Commissioner of Police) on a common platform.
IT Pavilion @IITF, Pragati Maidan – A prestigious project headed by Sanjay (Then Head Cyber Media) to create an IT Theme Pavilion in Hall No.9 at Pragati Maidan during the IITF event in the year 2005. The pavilion was widely admired and the biggest honour was the then Hon’ble President APJ Abdul Kalam visiting this pavilion in person.
Brainwash – Yet another success story by Sanjay. The event was an eye-opener to all the Journalism students across India. Organized at Sirifort New Delhi, the event was attended by 2200 prospective journalists. The speakers list comprised of the top 25 News Journalist in the country like, Abhigyan Prakash, Qurban Ali, Shreevardhan Trivedi (Sansani fame), Rana Yashwant, Kumar Rajesh, Anand Pradhan and many more…
Sanjay’s technical skills and excellent project management acumen has brought to his credit some of the most prestigious project, which is the dream projects of Govt. of India:
Sanjay is a highly networked individual enjoying immense respect and credibility in the Industry. A most sought of speaker on the ASSOCHAM platform, Sanjay started his career as Probationary Officer with Sate Bank of India and then moved on to the corporate world and held various leadership positions. Today, Sanjay is seen as an Industry veteran especially in the Digital Media space.